OUR PHILOSOPHY

Trends developing in the securities industry have left numerous individual investors without the quality of guidance that they pay for and deserve. Many Wall Street Investment firms now press their representatives to recommend "pre-packaged" investment products with high profit margin front-end charges. Levels of training of "Financial Consultants" at many of the large wire houses have been reduced to no more than regulatory minimums. The emphasis is often not on investment performance, but sales training, mass merchandising, and securities distribution. Registered Representatives at Whitehall-Parker Securities, Inc. average over twenty years of industry experience.

This industry trend leaves Whitehall-Parker Securities, Inc. a vast underserved market of investors who wish to use a full-service brokerage firm and who require financial advice tailored to their personal needs. We serve the serious investor who expects an experienced securities professional versed in all aspects of economics and financial instruments. Our clients may be assured that we have the expertise and discipline required to deal directly in the financial markets.

Our first obligation is to understand our clients' investment objectives. With this knowledge, we can then provide appropriate, swift, and effective recommendations implemented with the same standards of excellence demanded from institutions. Our client is our ultimate employer.

Management of Whitehall-Parker Securities, Inc. believes strongly that each client should expect and receive a long-term oriented, one-to-one relationship with a specific investment representative. The firm requires its representatives to learn about financial needs, goals, and concerns of their clients and to seek to understand and anticipate how these needs, goals, and concerns change throughout their clients' lives.

We look forward to a long and prosperous working relationship with you.